How many times have you been asked what you do for a living? How do you answer? Most people start with “I am…”, however as soon as you start your sentence like that you automatically put yourself into the sea of sameness. Today I am going to share with you something that I learnt which has helped in changing the way I approach this question.
Since starting my own business, this is one thing that I really struggled with. I wasn’t sure how to answer or what I should say. Recently I attended a seminar presented by Dr John Demartini and Benjamin J Harvey. It was here that I finally got some clarity and had a breakthrough. I found this experience so beneficial that I wanted to share it.
When someone asks “what do you do”, they don’t want to hear “I am a business owner”, “I am a doctor”. By asking this question they are actually challenging you to see if you can get them to say the 3 magic words “Tell Me More…”. These days before telling people what you do you need to gain their permission first. It is seen as somewhat rude to do so without that permission.
So how do you get these 3 magic words out of them, to open up the gates to discuss what you do until they tell you to stop? You start your sentence NOT with “I am….”, but with “You know how…”. It seems strange at first, at least it did for me. I want you to say it a few times, start getting comfortable with it. Now, whatever you tell people, you want it to sound interesting and intriguing, because at the end of the day;
“If it is vanilla and bland, than no one will want to join you”.
What you are about to answer when someone asks “what do you do…” is broken down into 3 parts
- You know how
- Well we help them
- Using XYZ step system
Selling your product or service is all about being a good story teller. Selling today is very different to what it used to be. People are looking for that emotional connection and something they can relate to. Here is an example of putting the 3 parts together that I use;
“You know how so many struggle with feeling that they have to work that 9-5 job to earn the income they want, but then they don’t have the time to enjoy it. Well I help people to create a lucrative income with the flexibility and freedom to enjoy it using our simple 3-step Home Business Model.”
I would recommend you spend some time writing down your own script and practice it. The more you practice it, the more comfortable you will be and therefore the more natural it will sound when someone asks. An amateur will practice until they get it right, a professional will practice it until they don’t get it wrong. Once you have done this exercise I would love for you to share it down in the comments section and also share this article with your friends and colleagues.